Jason's Story

Raised in a racing family, tearing up dirt was never just a hobby—it was a way of life. That itch to ride? It's the kind you can't scratch, and it hit me hard back in the '80s. Still hooked. Still wide open.

Decades in the game, and one thing’s crystal clear—this community is tight. Riders, families, friends—we’ve built something real, something badass.

I’m pumped to drop gear that actually feels like us. Loud, gritty, and unapologetic—just like the crew who wears it.